Global Intervention Essay Example | Topics and Well Written Essays - 250 words

Global Intervention - Essay Example US interventions, based on the imposition of democracy on unwilling nations during the Cold War, led to such entanglements as Vietnam. The intervention in Afghanistan may be justified in the light of the WTC attacks. However, the contemporary intervention in Uganda merely uses Kony and his Lord’s Resistance Army as pretext to appropriate control of Ugandan oil reserves. If US global intervention is justified, it logically follows that all other countries also have the right to intervene in the United States to protect their own economic or political interests. Of course, the US remains impervious to such retaliatory action because its status as a superpower, with unmatched military and economic might, puts it beyond the reach of most nations. This state of affairs is the cause of the growing resentment against the strong-arm tactics employed by America. Markets, investment opportunities, and natural resources are crucial to all nations. These do not constitute justifiable conditions for global interventions. The days of colonization and empire are irrevocably gone. It is time the United States realizes that assuming the role of a Global Policeman, wielding the big stick to impose its writ on reluctant nations, will not contribute to national interest. This is particularly relevant in these times of economic depression, when strong relationships with other nations, based on mutual respect of equal partners, will beast contribute to US

Malcolm Gladwell's David and Goliath presentation Assignment

Malcolm Gladwell's David and Goliath presentation - Assignment Example David’s brand is an underdog in this presentation that serves to show the upper hand he had against Goliath. Contextually, Gladwell argues that nimble, newcomers with new answers to old challenges frequently beat giant risks or barriers. David’s strong suit originated from his ability to break the presumptions of conventional battle strategies that size means power.2 Here, Gladwell says that being the underdog creates a situation that shows why there is always more than meets the eye. Using context to express an analysis of the account of David and Goliath makes Gladwell’s work convincing.3 The presentation is essentially about spiritual weapons as well as how affective and imaginative desires are as equally important as financial or material desires. In the absence of physical advantages, one has ideas, imagination, perseverance, devotion, and excitement to keep going. A critical look at the story of David and Goliath underscores this near rationale as I was convinced to appreciate my ideal and imaginative gifts as they are, as should any other historian or even

Role of family in health and disease Essay Example for Free

Role of family in health and disease Essay The good health of an individual primarily increases the longevity of an individual’s life. The sphere of health has increased far beyond the concept of health system of the previous generation, including exercise and well-being. In this context, autonomy means the right of the patient to choose the treatment that he believes is best for him. The intimate knowledge of the family regarding the individual aids the decision making process. When the individual is in poor health, his actions are limited thereby necessitating support from family and friends. Stress When there is a common problem creating stress, the whole family is stuck in a vicious cycle of negativity aggravating health related issues. When there is an increasing demand in the ability to cope, stress becomes a threat to the physical and emotional well-being of the others as well. Stress is a psychological and physiological response to events that cause personal imbalance in life. Prolonged exposure to stress increases the risk to health as stress is cumulative. Anything that forces one to adjust is a stressor. These include a divorce, a child leaving home, a planned pregnancy, a move to a new town, a career change, graduating process, diagnosis of a malignant disease. These events are rare occurrences in a lifetime. Therefore, analyzing further, we conclude that major stressors are the daily hassles and demands made on an individual.[i]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Family and relationships are the most common stressors, though environmental conditions can be strenuous. Arguments, financial conditions, marital disagreements, rebellious teens, or caring for a chronically ill family member or a child with special needs can increase stress levels of all the family members. Some of these situations have an impact on society. Therefore, poverty, financial pressures, racial and sexual discrimination or harassment, unemployment, isolation, and a lack of social support take a toll on the quality of life and become stressful to deal with. Stress Warning Signs and Symptoms[ii] Cognitive Symptoms Emotional Symptoms Memory problems Indecisiveness Inability to concentrate Poor judgment Anxious or racing thoughts Constant worrying Loss of objectivity Fearful anticipation Moodiness Agitation Restlessness Irritability, impatience Inability to relax Sense of loneliness and isolation Depression or general unhappiness Physical Symptoms Behavioral Symptoms Headaches or backaches Muscle tension and stiffness Diarrhea or constipation Nausea, dizziness Insomnia Chest pain, rapid heartbeat Weight gain or loss Skin breakouts (hives, eczema) Eating more or less Sleeping too much or too little Procrastination, neglecting responsibilities Using alcohol, cigarettes, or drugs to relax Nervous habits (e.g. nail biting,) Overdoing activities (e.g. exercising, shopping) Overreacting to unexpected problems    FAMILY STRESS Family stress is the imbalance between the demands of the family and its ability to cope. The way in which the family perceives the stressor explains the values and previous experiences of the family in meeting the crisis. The family is aided by resources like the external support provided by friends, colleagues and the community. The central mechanism through which the stress is eliminated or managed is â€Å"Coping†. The following elements that we consider are the individual family member, the family system, the community to which the family belongs. Problem Statement: Let us cite an example to prove that stress caused due to families will increase the health risk of all members. The concept of a broken family which is a major factor attributing to chronic stress will be examined in detail.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The root cause of poverty and income disparity is undeniably dependant on the presence or absence of the marriage. A married person remains influenced by factors that  Ã‚  Ã‚   inoculate that person against divorce. These include sharing a religious faith, getting married over the age of 25 and completing education. All of these factors lead to greater economic prosperity and remain a basis for good health. Broken families experience lower levels of educational achievement and therefore earn less. They pass on the prospect of meager incomes and family instability to the next generation. Broken families arise from divorce, cohabitation, out of Wedlock childbirth. Divorce The Monthly Vital Statistics report from the National centre for health statistics has stated that the growth in the number of children born into broken families in America has risen to 58 for every 100 born in 1992 from 12 for every 100 born in 1950.[iii] It directly reduces the prosperity of the family. It determines the length of the poverty spell and is the greatest threat to women from the lower income families. It reduces the likelihood of asset formation. â€Å"For a nuclear family, the family income averaged at $43,600, and when these same children lived with single parents, their family income is reduced to an average income of $25,300.[iv] It increases a mother’s financial responsibility. Divorce and additional work hours affect her network of support for parenting. These chronic stresses lead to physical and mental illness, addictions, even leading to suicide in some cases. There is a reduction in the educational accomplishments of the affected children.   Therefore, their probable prosperity level remains unachieved. There is a rise in the chance of a teenage pregnancy. The family and social stress weakens their psychological and physical health, and predisposes them to rapid initiation of sexual relationships and higher levels of marital instability. It raises the probability in boys never to marry.[v]. For the father, factors like increased financial responsibility, greater chances of cohabiting, decreasing parental influence, and addictions, decrease their performance at work. The relationship and work related stresses could trigger major health problems. Cohabitation These couples express uncertainty about their marriage together and are probable to divorce at a rate higher mainly due to their inability to commit. The present generation exhibit that sex, living arrangements and parenting depend less on marriage. 40% of the cohabiting couples have children, and 12% have had a biological child during cohabitation.[vi] 80 % of children who have lived with cohabiting parents will spend some of their childhood in a single-parent home.[vii] Cohabiting marks future weakness in the income gained by a nuclear family, tending to aggravate the social and economic stresses caused to the children. There is a growing acceptance of illicit relationships and premarital sex amongst children of the adolescence stage. This leads to increase in teenage pregnancy. The stress caused by the family coupled with stresses created by the society make it difficult for the children to cope with. They increase anxiety and temper related issues and mental stress. They tend to experience behavioral problems. Living together creates an imbalance in the emotional and financial security of an individual. These chronic stresses affect the health of the individual. Out-of-Wedlock   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This situation derails progress towards achieving a stable family structure and good health. Most teenage mothers remain single parents[viii]. Their children spend more time in poverty and appalling living conditions in comparison to children from any other family structure. They manifest behavioral problems like anxiety, depression, require psychiatric care, and have tendencies to commit suicide. They are likely to exhibit antisocial behavior. Their risk factors multiply with a downward spiral in health.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The probability of low-birth weight and low neo-natal health index scores is the highest in births arising out-of-wedlock. The mother’s exhibit increased maternal depression levels. Children from broken families are likely to abuse themselves and therefore harm their well-being. The immune system of these children functions at a rapid rate under chronic stress, thereby rendering them to infectious diseases. WAYS TO PREVENT FAMILY STRESS In stressful circumstances, nutritious meals, exercises, building self-resilience, relaxation techniques and sleep, thinking optimistically, use of social support networks, professional psychotherapy, and sharing the stress maintain health. â€Å"The Holmes- Rahe Life Stress Inventory† is a scale that rates social adjustment and the susceptibility to a breakdown caused by stress.[ix]. Ways to prevent stress are:[x] Learn key concepts about personalities, families, communication, make wise child conception or adoption choices Apply this knowledge in daily life. One can increase nurturance levels in family by effective problem solving, clarity in thinking, listing communication strengths, and removing blocks for unconscious toxic habits Understand personal and family policies on feeling and expressing grief or anger, upgrade appropriate personal values and attitudes, keep the family members informed and evolve pro-grief policies Understand if there are others in the family who are grieving their losses. Then, it is equally important to share and discuss healthy grieving and to use a qualified therapist to heal the wounds. Conclusion Genetic variations and experiences of a lifetime increase sensitivity to stress. Chronic stress damages cardiovascular system and immune system suppression. It compromises the ability to fight disease and affects mental health. Medical conditions that are caused by stress include Chronic pain, migraines, ulcers, high blood pressure, anxiety, depression Heart disease, diabetes, asthma, pms, obesity Infertility, autoimmune diseases, irritable bowel syndrome, skin problems Children from broken families are prone to anxiety and depression related health problems and emotional disorders. There is a decrease in economic prosperity and educational achievements The negative impact caused by stress can be reduced by increasing commitment within family members, use of social support networks and self-improvement. Children from stable families achieve higher levels in education, prosper well, make committed and strong relationships, further, and establish a high nurtured environment for their children unlike children from broken families. [i] Mc Cubbin IH, Patterson MJ.The Family Stress Process The double ABCX model of adjustment and adaption. Marriage and Family review.1983.6(1-2):37-7. [ii] Jaffe E, Smith M, Larson H, Segal J. Understanding stress [online] 2007 [cited 2008 June 25]. Available from:URL: http://www.helpguide.org/mental/stress_signs.html [iii] The federal statistics system is unable to provide accurate data on the number of children from broken families as the National Center for Health Statistics and the Bureau of the Census does not collect the complete data on divorce now.1992. [iv] Corcoran   E M, Chaudry A. The Dynamics of Childhood Poverty .In : Future of Children.1997. Vol. 7, No. 2 ,pp. 40-54, quoting from G. J. Duncan et al., unpublished research paper, Survey Research Center, University of Michigan, Ann Arbor, 1994.Lone-Parent Families in the United States, In: Dynamics, Economic Status, and Developmental Consequences. [v] Bumpass LL, Martin CT, Sweet AJ. The Impact of Family Background and Early Marital Factors on Marital Disruption,In:   Journal of Family Issues.1991. Vol. 12, No. 1, pp. 22-42. [vi] Bumpass et al., The Role of Cohabitation in Declining Rates of Marriage, In: Journal of Family Issues.1991.Vol 12, No.1, pp.22-42. [vii] Bumpass et al., The Impact of Family Background. [viii] Hotz VJ, McElroy SW, Sanders SG. The Impacts of Teenage Childbearing on the Mothers and the Consequences of those Impacts for Government, In: Maynard RA, editors, Urban Institute Press, Washington DC. Economic costs and social costs of teenage pregnancy, In: Kids having kids. 1997. pp-55-94. [ix] The Holmes-Rahe Life Stress Inventory [Document on the internet]. [cited: 2008 Jun 25]. Available from: http://www.bhicares.org/pdf/manual/indepthassessment/homesrahestressinventory.pdf [x] Gerlach KP, Three ways to prevent family stress and divorce, In: High Nurturance Family Relationships. 2008. [Cited,2008 Jun 25]. Available from: http://sfhelp.org/prevent/intro.htm

Drinking Regime Evaluation of Boluses

Drinking Regime Evaluation of Boluses Ondrej Hanu; Daniel Bro, Milan Ã…  imko, Branislav Glik, Miroslav Jurek, Michal Rolinec, Robert Herke Slovak University of Agriculture in Nitra, Slovak Republic Original Paper Drinking regime evaluation with continuous ruminal monitoring boluses The aim of this study was to continuously monitored drinking regime of 7 dairy cows of Holstein breed using boluses during 24 weeks of lactation in relation to the outside temperature and observed daily drinking regime with the impact of drinking on rumen temperature at University Experimental Farm in Oponice. Animals were fed once daily and milked 3 times per day. The bolus pH and temperature values implemented via esophagus were measured every 15 minutes (96 data points per day) with accuracy  ±0.1 ph and  °C. Outside temperature by FREEMETEO meteorological server (48 times per day) was measured. Outside temperature can affect the drinking regime of dairy cows. During lactation weeks with higher outside temperature higher average number of drinking events (ANDE) was determined. The biggest difference between weeks in ANDE 18.33% (p=0.000) was found. Daily ANDE 9.25 ±1.85 and average daily temperature (ADT) 19.03 ±5.19  °C were observed. The most of the drinking events (ND E) concentrated to 4 main peaks (25.17%) during working hours (74.98%) was found. After the feed intake and milking the highest frequencies of NDE were observed. The highest average ruminal temperature after drinking (ARTAD) during night before first feeding due to lower NDE in this time were found. Overall ARTAD 36.86  °C was observed. The most measured ruminal temperatures after drinking (RTAD) (51.53%) in the interval 35 37  °C were found. This research proved that continuous ruminal monitoring with boluses is an appropriate tool for drinking regime evaluation and heat stress determination in herd of dairy cows. Keywords: bolus, rumen, temperature, water intake, outside temperature Water supplies for both humans and livestock are becoming a subject of increasing importance. Indeed, climate change and drinking water deficits in certain areas have meant that supplies of clean water for livestock are becoming problematic, at least during certain periods of the year. Water is considered the most important nutrient for health and performance in dairy herds. Loss of water from the body occurs through milk production, urine and fecal excretion, sweat and vapour loss from lungs (NRC, 2001). A adequate water intake is essential to avoid negative effects on animal health, performance and welfare (Murphy,1992; Meyer et al., 2004), and 25 and 50% restriction of drinking water relative to ad libitum intake decreased feed intake and milk yield in dairy cows (Steiger Burgos et al., 2001). Results of several experiments showed that an average of 83% of the water demand is met by drinking (NRC, 2001). Many studies found the association between water intake and outside temperatu re and between water intake and the number of drinking events (Matarazzo et al., 2003; Brown-Brandl et al., 2006; Arias et al., 2008). Drinking activity can be monitored continuously and simultaneously for randomly enrolled cows using a data acquisition system based on an individual radio frequency identification collar (Cardot et al., 2008) or with observers (Jago et al., 2005). Huzzey et al. (2005) monitored drinking activity of dairy cows using video cameras connected to a video multiplexer and a time-lapse videocassette recorder. Bewley et al. (2008) monitored ruminal temperature using boluses permanently residing in the cows reticulum and indentified temperatures influenced by drinking events. The aim of this study was to monitored drinking regime of dairy cows using boluses during lactation in relation to the outside temperature, daily drinking regime and the impact of drinking on rumen temperature. 2.1 Animals and housing Measured data from 7 dairy cows of Holstein breed (average age 3.57) in cooperation with the University Experimental Farm in Oponice during 24 lactation weeks were collected. Selected cows had average milk production 10 175 kg per lactation with 3.94% of fats, 3.10% of crude proteins and 4.70% of lactose. Experimental cows were housed in the groups with another dairy cows together. 2.2 Feeding and water availability Animals were fed once daily with Total Mix Ratio (Table 1) ad libitum between 4:00 and 5:00 and milked 3 times per day at 6:00, 12:00 and 18:00. Corn silage (pH 3.85) and alfalfa silage acidity (pH 4.85) with Sodium Bicarbonate (550 g.head-1) and Magnesium Oxide (51 g.head-1) were neutralised. In one section for 20 dairy cows two drinkers were available. Table 1 Total Mix Ratio composition DM (kg) NEL (MJ.kg-1) CP (%) NDF (%) Starch (%) 25.45 153.86 15.74 24.35 25.39 abbreviations: DM dry mater, NEL netto energy of lactation, CP crude protein, NDF neutral detergent fiber 2.3 Data measuring and data collecting Every dairy cow had implemented farm bolus for continual data measuring which was implemented through esophagus orally with the use of special balling gun. The bolus pH and temperature values were measured every 15 minutes (96 data points per day) with accuracy  ±0.1. Outside temperature by FREEMETEO meteorological server (48 times per day) was measured. Used boluses (eCow Devon, Ltd., Great Britain) are characteristic with its small dimensions (135 27 mm) and weight 207 g. Data with the handset with antenna and dongle connected with USB dongle connector with the radio frequency 434 MHz in the milking parlour were downloaded. Collected data were summarized with HathorHBClient v. 1.8.1. 2.4 Statistical evaluation Statistical evaluation with IBM SPSS v. 20.0 was realised. Descriptive statistics with One-way ANOVA were recalculated. Statistically differences between average daily outside temperatures (ADT), average ruminal temperatures after drinking (ARTAD) and average numbers of drinking events (ANDE) with post hoc Tukey Test were determined. Effect of outside temperature on number of drinking events with Pearson correlation coefficient (r) was realised. As drinking event a decrease in ruminal temperature less than -0.70% and ruminal pH less than 0.00% with previous data point using data filter was selected. Drinking regime of dairy cows during lactation with average temperatures during drinking events in the Figure 1 are shown. ANDE during monitored period 9.25 ±1.85 and ADT 19.03 ±5.19 were observed. Minimal reported ANDE found Jago et al. (2005) 5.2. Higher average ANDE for monitored period observed Huzzey et al. (2005) 9.5 ±0.4 and Perera et al. (1986) 9.4. Cardot et al. (2008) determined ANDE 7.3 ±2.8 during their experiment. The effect of ADT r=0.132 on ANDE was determined (p=0.001) but in 19 cases the same change both increase or decrase in the comparison with previous week between ANDE and ADT was found. Gonzà ¡lez Pereyra et al. (2010) found effect of outside temperature on ANDE r=0.507 (p

Walt Whitman :: Essays Papers

Walt Whitman Walt Whitman was born on May 31, 1819, in the West Hills of Long Island, New York. His mother, Louisa Van Velsor, a Dutch Quaker, whom he adored, was barely literate. She never read his poetry, but gave him unconditional love. His father was an Englishman, and a carpenter who built houses, and a stern disciplinarian. He was a friend of Tom Paine, whose pamphlet Common Sense (1776), urging the colonists to throw off English domination was in his sparse library. It is doubtful that his father read any of his son's poetry, or would have understood it if he had. The senior Walt was too busy with the struggle to support his ever-growing family of nine children, four of whom were handicapped. Walt, the second of nine, was taken from public school at the age of eleven to help support the family. At the age of twelve he started to learn the printer's trade, and began to admire the written and printed word. He was mainly self-taught. He read as much as could, and read such authors as Homer, Dante, Shakespeare and Scott early in his life. He knew the Bible thoroughly, and as a God-influenced poet, desired to initiate a religion uniting all of humanity in bonds of friendship. In 1836, at the age of 17, he began his career as a teacher in the one-room schoolhouses of Long Island. He permitted his students to call him by his first name, and devised learning games for them in arithmetic and spelling. He continued to teach school until 1841, when he turned to journalism as a full-time career. He soon became editor for a number of Brooklyn and New York papers. From 1846 to 1847 Whitman was the editor of the Brooklyn Daily Eagle. Whitman went to New Orleans in 1848, where he was editor for a brief time of the "New Orleans Crescent". In that city he had become fascinated with the French language. Many of his poems contain words of French derivation. It was in New Orleans that he experienced at first hand the inhumanity of slavery in the slave markets of that city. On his return to Brooklyn in the fall of 1848, he founded an abolitionist newspaper, the "Brooklyn Freeman". Between 1848 and 1855 he developed the style of poetry that caught the attention of literary men such as Ralph Waldo Emerson. Walt Whitman :: Essays Papers Walt Whitman Walt Whitman was born on May 31, 1819, in the West Hills of Long Island, New York. His mother, Louisa Van Velsor, a Dutch Quaker, whom he adored, was barely literate. She never read his poetry, but gave him unconditional love. His father was an Englishman, and a carpenter who built houses, and a stern disciplinarian. He was a friend of Tom Paine, whose pamphlet Common Sense (1776), urging the colonists to throw off English domination was in his sparse library. It is doubtful that his father read any of his son's poetry, or would have understood it if he had. The senior Walt was too busy with the struggle to support his ever-growing family of nine children, four of whom were handicapped. Walt, the second of nine, was taken from public school at the age of eleven to help support the family. At the age of twelve he started to learn the printer's trade, and began to admire the written and printed word. He was mainly self-taught. He read as much as could, and read such authors as Homer, Dante, Shakespeare and Scott early in his life. He knew the Bible thoroughly, and as a God-influenced poet, desired to initiate a religion uniting all of humanity in bonds of friendship. In 1836, at the age of 17, he began his career as a teacher in the one-room schoolhouses of Long Island. He permitted his students to call him by his first name, and devised learning games for them in arithmetic and spelling. He continued to teach school until 1841, when he turned to journalism as a full-time career. He soon became editor for a number of Brooklyn and New York papers. From 1846 to 1847 Whitman was the editor of the Brooklyn Daily Eagle. Whitman went to New Orleans in 1848, where he was editor for a brief time of the "New Orleans Crescent". In that city he had become fascinated with the French language. Many of his poems contain words of French derivation. It was in New Orleans that he experienced at first hand the inhumanity of slavery in the slave markets of that city. On his return to Brooklyn in the fall of 1848, he founded an abolitionist newspaper, the "Brooklyn Freeman". Between 1848 and 1855 he developed the style of poetry that caught the attention of literary men such as Ralph Waldo Emerson.

Analysis of the Television Show The Simpsons Essay -- The Simpsons Car

Analysis of the Television Show The Simpsons The specific children’s series that I will be discussing is entitled â€Å"The Simpson’s†. The main characters consist of Homer, Marge, Lisa, Bart, and Maggie Simpson. They reside in a town called Springfield, one that is typical of an American suburb. Some other characters which appear on a regular basis are Mr. Burns, the owner of the Springfield chemical plant, his assistant Weiland Smithers, the Flanders family, which resides right next door to the Simpson’s, and principal Skinner. He is the head administrator of the elementary school that Bart and Lisa attend. The episode that I would like to evaluate is one, which consists of two parts. This episode’s main focus is the accidental discovery of oil, by the elementary school’s groundskeeper Wily. He came upon it when burying a dead rat that was a classroom pet. At first the school administrators were going to use their newfound wealth to promote educational programs for their students. They held a â€Å"suggestions† seminar and carefully listened to some students who were trying to promote some of their ideas on how the schools money should be spent, including the Lisa Simpson. She wanted to have jazz lessons implemented. This episodes main educational goal was to promote the idea of children expanding their knowledge. It actually seemed as though the television program was highly in favor of teaching viewers the value of a good education. I believe that the makers of the program were not trying to target an audience of children under twelve years of age, but viewers attending high school as well. The episodes first part was clearly devoted to promoting the fact that schools should utilize â€Å"extra† money to start new types of courses, that should take into consideration a students opinion in order for these new types programs to go over well with those attending the school in question. However, this positive aspect of the episode quickly disappeared and introduced such negative concepts as greed, aggression and hate. Mr. Burns, the chemical plant owner, caused this. He found a devious way of connecting a mile long tube from his new plant called â€Å"Slant drilling† to the elementary school. This tube was placed acute angle, which allowed him to steal the schools newly found wealth. At this point, I believe that the episode held the audience’s attention by allo... ... part of one’s life, their behavior drastically changes, which in effect allows their level of distress to become reduced (Sdorow, 624). The characters in the aforementioned program all seemed to want to justify violence; this was coined deindiviluation by psychologists. The group members become less aware of their individual behavior and even less concerned about social evaluation (Sdorow, 645). This episode, in my opinion, can be integrated into psychology as well as sociology courses. It is a great example of how people forget about the basic good of humanity when agitated and backed by others who share the same opinion. ON an elementary school level, teachers can have students act out better solutions among schoolmates. There can be a cast of Simpson’s characters being played by elementary school children, and an actual play can be shown, entitled â€Å"The Remaking of Part 2†. (The â€Å"real† ending to the Simpson’s episode? The shooter ended up being Bart and Lisa’s baby sister, Maggie. Maybe In the â€Å"remaking† they should have her sucking on a lollypop, and not pointing a gun.) BIBLIOGRAPHY Sdorow, Lester M. Psychology. 3rd ed. Madison: Brown and Benchmark, 1995

Consumer Behaviour Essay

What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). because meaning of both term determine direction of decision . Purchase involvement – As the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. Thus, purchase nvolvement is temporary state of individual or household. It influenced by loat many factors Product involvement – involvement of consumer towards particular brand .In process of purchasing a greeting card for close friend involve â€Å"limited decision making purchase process†. Limited decision making process involve few alternative and simple decision rules and a little post purchase evalution Why- limited decision making process occurs in some emotional and situational needs. Purchasing a greeting card for friend also influenced by our emotion and ituation . Situational factor affect in this manner like for what type of occasion we are presenting greeting card to our friend. it may be occasion of birthday, achievement and some other occasion Emotion – our friend ship is product of our emotional bonding with some one and emotional attachment always form limited decision making . purchasing of product you always anticipate what would be impression of my card. In limited decision making Use and post purchase of given vary less importance because product ( greeting card )would be use by some another erson who still have not form his expectation abut particular brand. b) Purchase of an after shave lotion/moisturizer- Nominal decision making Purchase shave lotion involve nominal decision making because nominal decision making referred also as a habitual decision making which occur at number of time such as purchasing of lotion also happen number of time in nominal decision process problem is recognized ,internal search provide one solut ion what type of LOTION you are using previously ,what is your preferred brand and evaluation occurs only when f previous LOTION brand fails to perform . Nominal decision making occur when low purchase and involvement . in case of purchasing of LOTION there is very less purchase involvement because person are more conscious about brand of LOTION. 2. How would knowledge of perception & learning help you in designing your marketing program for the following products and services? Justify your answer with reasons. a. Disposable Diapers Designing market programme for Disposable diapers we need to develop and evaluate for Ps of marketing to position product in mind of